The Work
This is how I think, design, and solve problems.
Judge accordingly.
Every project here is a concept build — I wrote the brief, invented the client, and then designed like it was real. No waiting for permission to show what I can do. Some designers pad their portfolios.
I just build.
What you're looking at is strategy, structure, and intentional design — not just pretty mockups. If you want to know what working with me would look like, this is it.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
Erin had the clients, the expertise, and the warmth — her brand just wasn't keeping up with her. This redesign kept everything that made Wiley feel human and layered in the polish it was missing. Colorful, approachable, and undeniably professional. The goal: stop reading as "just a VA" and start reading as the strategic powerhouse actually keeping operations running. That's exactly what it does now.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This brand already had a heart — it just needed a face to match. Mint and neutral tones, refined typography, a sensory feel that makes you slow down before you even read a word. The brief was premium tea for weddings and events. The result is a brand that makes grocery store tea feel embarrassing by comparison. Elevated, inviting, and built for clients who care about craft.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
The brief: backend burnout turned into a brand that feels like relief. This one was about buyer psychology as much as design — moving someone from "I'm completely overwhelmed" to "take my money" without ever feeling pushy. Clean, capable, and strategically paced. Every section earns the next click.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
High-end aesthetic services live or die on trust. A visitor who feels uncertain doesn't book — they leave. This concept was built to close that gap: clean, luxurious, credibility-first. By the time someone reaches the booking button, the hesitation is already gone. That's the job.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
The brief said homepage. I built three pages because the brand deserved it. Earthy palette, hand-illustrated florals, type contrast that creates rhythm as you scroll. The copy leans sensory over functional — because sometimes a website's whole job is to make you feel something before you ever walk in the door. A strong motif and consistent voice can make a site feel like a whole world. This one does.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This redesign took Savory Blends from a beautiful idea to a fully immersive brand experience. The heart and storytelling were already there—now the visuals match the magic. With refined typography, mint and neutral tones, and a polished, sensory feel, the brand instantly reads as premium. This isn’t grocery store tea—it’s for weddings, events, and clients who value craft and experience. The result is elevated, inviting, and built to attract higher-end, aligned opportunities.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This January brief turned backend burnout into a brand that feels like relief. Inbox Zero Studio was designed for successful business owners who are over the chaos—missed emails, messy onboarding, and too many tabs open. I created a clean, capable mood board and paired it with a strategic sales page that moves readers from “I’m overwhelmed” to “Book the call.” Every section highlights streamlined support—email, calendar, onboarding, and projects—through a simple, professional process. Even as a portfolio project, it was built to showcase sharp positioning, buyer psychology, and conversion-focused design.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This brief elevated Luxe Aesthetics into a premium, trust-first brand. Designed for clients who want natural results without the fear, the visuals feel clean, refined, and luxurious. The service page guides visitors from hesitation to confidence—highlighting expertise, process, and real results. The end result is polished, credible, and built to attract high-end, ready-to-book clients.
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