Highlights:

Elevated from “Canva starter” to polished, strategic, holy-wow professional

Refined color palette + logo that actually match her next-level vision

Clear positioning as an implementer, not just a planner

This redesign took Erin’s already warm, trustworthy vibe and gave it structure, clarity, and intention. Instead of toning her personality down, I leveled it up—aligning her visuals with the kind of clients she’s ready to work with now. The refreshed brand feels colorful and approachable, but grounded and professional, clearly positioning Wiley Strategic Solutions as the strategic partner who doesn’t just map it out… she gets it done. The message is loud and clear: this isn’t “just a VA”—this is the behind-the-scenes powerhouse keeping your business running smoother than your go-to iced latte.

Wiley Strategic Solutions

Overview:

Highlights:

Elevated from “cute product brand” to full-on premium experience

Refined typography + mint-forward neutral palette for a cohesive, high-end feel

Clear positioning for weddings, events, and luxury activations

This redesign transformed Savory Blends from a beautiful idea into a fully immersive brand experience. The heart, community, and storytelling were already there—now the visuals finally match the magic in the cup. With sophisticated type, calming mint and neutral tones, and a polished, sensory-driven look, the brand now signals “premium” before the tea is even poured. Savory Blends isn’t here for the grocery store shelf—they’re here for weddings, corporate activations, curated tea parties, and clients who value craft, intention, and experience. The result is a brand that feels elevated, inviting, and ready to attract dream projects that align with the quality they’ve been delivering all along.

Savory Blends Tea Co

Overview:

Highlights:

Strategic brand mood board built for high-earning, overwhelmed CEOs

Sales page designed to convert admin chaos into calm delegation

Clear positioning as a premium, systems-minded right hand

This January design brief was all about turning backend burnout into a brand that feels like relief. Inbox Zero Studio was crafted for established online business owners who are making good money—but drowning in email threads, missed follow-ups, and chaotic onboarding. I built a cohesive mood board that feels clean, capable, and quietly powerful, then paired it with a strategic sales page structured to move readers from “I can’t keep up” to “Book the call.” The messaging highlights email management, calendar coordination, onboarding systems, and project support—framed through a simple three-step process that feels doable and professional. While this was a portfolio project inside a design group (not a live client), it was intentionally built to showcase how I think through positioning, buyer psychology, and conversion-driven design. Fun? Yes. Strategic? Always.

Inbox Zero Studio

Overview: