Design Studies
Strategic website design, concept builds, and creative explorations — all created with intention.
Not just pretty websites
Every project here is built with strategy first — structure, flow, and positioning that actually supports the business behind it.
Some are client projects.
Some are creative builds.
All of them are designed with intention.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This redesign kept Erin’s warmth and personality—but gave it structure, clarity, and intention. I elevated her visuals to match the level of clients she’s ready for, creating a brand that feels colorful, approachable, and undeniably professional. Wiley Strategic Solutions now reads as a true strategic partner—someone who doesn’t just plan, but executes. Translation: not “just a VA,” but the behind-the-scenes powerhouse keeping everything running smooth.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This redesign took Savory Blends from a beautiful idea to a fully immersive brand experience. The heart and storytelling were already there—now the visuals match the magic. With refined typography, mint and neutral tones, and a polished, sensory feel, the brand instantly reads as premium. This isn’t grocery store tea—it’s for weddings, events, and clients who value craft and experience. The result is elevated, inviting, and built to attract higher-end, aligned opportunities.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This January brief turned backend burnout into a brand that feels like relief. Inbox Zero Studio was designed for successful business owners who are over the chaos—missed emails, messy onboarding, and too many tabs open. I created a clean, capable mood board and paired it with a strategic sales page that moves readers from “I’m overwhelmed” to “Book the call.” Every section highlights streamlined support—email, calendar, onboarding, and projects—through a simple, professional process. Even as a portfolio project, it was built to showcase sharp positioning, buyer psychology, and conversion-focused design.
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BRANDING, CREATIVE DIRECTION, PAGE DESIGN
This brief elevated Luxe Aesthetics into a premium, trust-first brand. Designed for clients who want natural results without the fear, the visuals feel clean, refined, and luxurious. The service page guides visitors from hesitation to confidence—highlighting expertise, process, and real results. The end result is polished, credible, and built to attract high-end, ready-to-book clients.
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